Solei By Lo was born from a deep passion for clothing and a moment of clarity about what truly matters. Founded by Lo, this brand emerged from a year of dedicated learning and skill-building, driven by the belief that clothes should feel as good as they look. Solei is built around the transformative feeling of wearing pieces that fit perfectly — pieces that inspire confidence, comfort, and freedom. The name Solei draws inspiration from the sun, something that shines wherever it wants without asking permission, embodying the core philosophy of the brand.

Every piece in the Solei collection is designed to be styled however you want — layered, mixed, dressed up, dressed down, loud, expressive, or simple. There’s no single right way to wear Solei; the right way is your way. The brand exists to remind people to live freely, move with intention, and shine wherever they choose. With meticulous attention to detail — from silhouette to weight to the way garments move on your body — Solei creates clothing that feels intentional and authentic, empowering you to express yourself without compromise.